The Trust Multiplier: Why You Cannot Delegate Presence
As a Director or CEO, your personal presence on social media is your most powerful commercial asset. The data is absolute. Personal profiles generate 5 times more engagement than company pages. Even more significant for your bottom line is that they produce 4.7 times more lead conversions.
Many executives view social media as a time sink. This friction exists because most people try to be creators. You do not need to create. You need to document. Your daily decisions, the problems you solve, and your industry insights are the raw materials for an executive social media strategy that works. You cannot delegate your voice, but you can delegate the engine that scales it.
The Protocol: 90 Minutes to Revenue
This protocol is a structured system designed to generate B2B pipeline generation without burnout. By following this SOP, you can build a dominant CEO LinkedIn strategy in exactly 90 minutes per week. This is not about being famous. It is about being the pre contact favourite for your ideal clients.
Phase 1: The Input Sprint (30 Minutes)
The Input Sprint is the foundation of your executive personal branding ROI. This occurs once per week. You do not sit down to write. Instead, you use a voice note workflow to document your real world expertise.
- Record 3 to 5 short voice notes detailing a client challenge or a strategic decision.
- Focus on documentation rather than creation.
- This raw input captures your authentic voice.
- It ensures your content is free from AI slop and generic corporate fluff.
This 30 minute investment provides the agency with the technical trust required to build your authority.
Phase 2: The Approval Sweep (15 Minutes)
Efficiency is about quality control without the friction of drafting. In this phase, you review the human refined posts created from your voice notes.
- Check for tone accuracy and technical precision.
- Ensure every post aligns with your current commercial goals.
- Approve or request a single round of edits.
This phase guarantees that your social media presence remains under your total control while requiring minimal effort.
Phase 3: Community Triage (15 Minutes)
A CEO LinkedIn strategy is only effective if it builds relationships. However, you do not need to be in the comments all day.
- Spend 15 minutes per week responding to high value comments on your posts.
- Prioritise responses to existing clients and high intent prospects.
- Use this time to signal your accessibility and expert authority.
Phase 4: Speed to Lead Conversion (30 Minutes)
Social media is a revenue engine, not a vanity project. The final phase of the protocol is dedicated to time efficient social selling.
- Review new followers and profile visitors.
- Direct your sales team toward engaged leads.
- Ensure that high intent signals are moved into your sales pipeline immediately.
The Conversion Engine: The 5 Minute Rule
The success of this protocol depends on your speed of response. In B2B sales, the 5 minute rule is the difference between a deal and a lost opportunity. A lead contacted within 5 minutes is 100 times more likely to convert than one contacted 30 minutes later.
Your social media strategy must be linked to a triage system that captures intent instantly. If you wait until the next morning to follow up on a high intent comment or message, the lead is already cold.
The LogicFlow Social Solution: Scaling the Input
The 90 Minute Executive Pipeline Protocol creates a hybrid model for growth. You provide the voice and the technical expertise during your 90 minutes of weekly input. LogicFlow Social provides the engine.
We handle the Trust Architecture, the content refinement, and the 24/7 monitoring of your digital reputation. This allows you to scale your influence without sacrificing your schedule.
Book Your Executive Strategy Call
If you can commit 30 minutes to the morning Input Sprint, we can handle the rest of the protocol for you. Stop viewing social media as a distraction and start treating it as a revenue pipeline.
Schedule your Executive Strategy Call today to implement the 90 Minute Protocol.
